Choosing the best keywords for your website is an art, blended with a bit of science. Making the rightkeyword selection is a balance between the number of people searching for a particular keyword and the competition for that keyword. The best strategy to understand this balance is utilizing keyword selector tools that help you discover how people are actually searching the Internet. By understanding how people are searching for your product or service, and how much competition you have, you’ll know what keywords to focus on and which to leave alone.
To start, a good technique is thinking of all the ways people could possibly refer to your product or service. Then, we’ll research these keywords (using a FREE keyword selector tool). This will reveal which keywords have the most potential for ranking in the search engines. Are you ready to find your best keywords? Watch the video below or go to YouTube to watch this SEO tutorial video on Choosing the Best Keywords
Using the Google Keyword Selection Tool
The Google Keyword Tool is probably the most important tool when it comes to choosing the best keywords for your website. The simple fact that Google dominates the search market, (because 8/10 searches are done using Google), means that this tool is pretty accurate at showing you how a large majority of people are using search. Here’s how to use it to get your best keywords.
- Open the Google Keyword Tool in your browser
- Type in a keyword you think you want one page of your website to be about
- keep the "synonyms" box checked and click "Get Keyword Ideas"
- View your keyword results
The nice thing about this tool is that Google lists the search results for the specific keyword you entered at the top. Then underneath that, there is a list of many synonyms for that keyword. So if the keyword you typed in doesn’t have a lot of searches, you can see which ones do. For example, when doing this SEO tutorial, I first thought about using the keyword: "right keywords." The Google Keyword Tool research showed these results (NOTE: these results will change over time as people’s search patterns vary):
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