Background
Both online and off, perceptions are framed and manipulated by those with the capital and intent to do so. As much as we may like to think those who help us access information are giving us the full picture, they often have business objectives counter to our own interests.
In the current environment, the distribution of information often relies on marketing. Those with the biggest marketing budgets can get their message across, whilst those who don't have marketing budgets risk going unheard.
So how does a non-profit compete for attention? The goal of this guide is to help non profits to spread their message, cheaply and effectively. By helping nonprofits and charities compete, we help improve our world :)
Are You Invisible?
Each day, millions of people search for information.
If your site is well optimized, people will find you in search engine results listings. However, one downside of the search process is that it is reactive. The searcher must already be aware of an issue in order to phrase a search concerning that issue.
So how do you make your site more visible?
The Basics Of SEO
SEO stands for "search engine optimization".
By tweaking areas of your site, and building links, you are more likely to get higher rankings for keyword terms. This can lead to to more visitors.
These posts provide a step by step guide to the most important areas:
Keyword Research
On Page SEO
Internal Linking
External Link Building
The most important area to work on, in terms of achieving higher rank, is external link building. Did you know that it is possible to achieve good rankings for sites that have no content? This can, and does, happen because Google places a great deal of importance on the quality of the external links pointing to your site. Non-profits have an advantage in this area, as many webmasters attribute commercial value to links, so it is becoming increasingly difficult for commercial sites to obtain links for free.
However, non-profits and charities aren't usually seen as competitive threats. When seeking links, be sure to remind people of your non-profit status. By doing so, webmasters are less likely to think of links in commercial or competitive terms, and more likely to see linking as a gift, donation or simply an opportunity to help a good cause.
Keyword Research
You should also pay particular attention to keyword research. If you choose the wrong keywords i.e. keywords that no one searches for, then any ranking you achieve won't translate into visitor traffic.
For example, the screen shot below shows the approximate traffic volume for terms related to chocolate:
Both online and off, perceptions are framed and manipulated by those with the capital and intent to do so. As much as we may like to think those who help us access information are giving us the full picture, they often have business objectives counter to our own interests.
In the current environment, the distribution of information often relies on marketing. Those with the biggest marketing budgets can get their message across, whilst those who don't have marketing budgets risk going unheard.
So how does a non-profit compete for attention? The goal of this guide is to help non profits to spread their message, cheaply and effectively. By helping nonprofits and charities compete, we help improve our world :)
Are You Invisible?
Each day, millions of people search for information.
If your site is well optimized, people will find you in search engine results listings. However, one downside of the search process is that it is reactive. The searcher must already be aware of an issue in order to phrase a search concerning that issue.
So how do you make your site more visible?
The Basics Of SEO
SEO stands for "search engine optimization".
By tweaking areas of your site, and building links, you are more likely to get higher rankings for keyword terms. This can lead to to more visitors.
These posts provide a step by step guide to the most important areas:
Keyword Research
On Page SEO
Internal Linking
External Link Building
The most important area to work on, in terms of achieving higher rank, is external link building. Did you know that it is possible to achieve good rankings for sites that have no content? This can, and does, happen because Google places a great deal of importance on the quality of the external links pointing to your site. Non-profits have an advantage in this area, as many webmasters attribute commercial value to links, so it is becoming increasingly difficult for commercial sites to obtain links for free.
However, non-profits and charities aren't usually seen as competitive threats. When seeking links, be sure to remind people of your non-profit status. By doing so, webmasters are less likely to think of links in commercial or competitive terms, and more likely to see linking as a gift, donation or simply an opportunity to help a good cause.
Keyword Research
You should also pay particular attention to keyword research. If you choose the wrong keywords i.e. keywords that no one searches for, then any ranking you achieve won't translate into visitor traffic.
For example, the screen shot below shows the approximate traffic volume for terms related to chocolate:
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