Now that the hard part is out of the way, let's brainstorm some micro conversions we could be tracking.
Social Engagement
You can use event tracking to track Share This links and blog comments. That way you can quickly see which content has the highest engagement so you can build more of it.
Affiliate Links and Ads
You may also wish to track when someone clicks one of your affiliate links or a banner you have on your site. This is a great opportunity to take advantage of the Value field so you can keep track of how much each of those clicks are worth (and perhaps double-check that you're getting paid the right amount).
If your site has white papers, presentations, video, audio or any other type of file that users can download, you can easily keep track of those downloads with event tracking.
Follow Me/Like Us Links
If one of your macro conversion goals is brand awareness, you should consider adding an event whenever someone clicks a "follow me on Twitter" or "Like us on Facebook" link on your site. That way you can track back the source of those follows/likes to SEO.
Live Chats & Customer Support
Many service companies still utilize live chat to quickly address customer inquiries and problems. When someone clicks the live chat link, you can trigger an event to count it as a goal completion.
Additionally, if you use a third party customer support center, you can trigger an event whenever a user clicks the outbound links for those services.
These are just a few of the micro conversions you could be tracking on your site. While every site is different and is interested in tracking different things, hopefully this will give you a few ideas of additional conversion points you could be looking at to better understand your audience. The better we understand our visitors, the better job we can do as SEOs to attract more of them.
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