Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines through search results. The higher a website appears in the search results list, the more visitors it will receive from the search engine's users, resulting in more business or sales.
The majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo!. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.
Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return., and this is why YOU need SEO.
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