Why are SEO friendly URLs important for my site?

When it comes to SEO, there are many aspects of a website that are important to consider when it comes to SEO benefit. From appearance and ease of navigation through to content placement, considering how your site is designed and made accessible is important. However, another aspect that is equally important is the way the URLs are structured.   The URLs of pages are an important aspect when it comes to SEO. They are an excellent way to incorporate keywords into URLs, and can help Google to easily identify what the pages within the site are about. However, a dynamic site (like a shopping cart website) tends to have URLs that consists of numbers, symbols and letters. These types of URLs bring very little benefit to SEO, as they tell the search engines nothing about what may be on the page.   To get the SEO benefits, the trick is to modify URLs so that they become SEO friendly and contain some of the keywords you are targeting that are relevant to the page. This is easy enough to do for a static website where you simply have to change page names, but a lot of websites these days are dynamic. These are websites that can change each time they are loaded, and in most cases have unique content. An ID usually associated with each page, but this can lead to a URL that is made up of complex numbers, letters and symbols.   Fortunately, there is a solution when it comes to getting SEO benefit from URLs in dynamic websites. Most dynamic websites are built using content management systems, and these will generally have the option of utilising software that allows these URLs to be re-written into search friendly versions. This gives you a better chance of ranking, and helps to build relevancy between your keywords and the content on the page.   Making use of keyword infused URLs help to increase your site’s visibility in search results. If someone searches for keywords that are found in your URLs, that part of the URL will be bolded, making it more eye catching for the potential customer. Because these terms are bolded, they inspire users to click on your URL and visit your site. The use of keywords makes it immediately obvious what your page is about, so be sure to choose keywords that are relevant to what is contained on the page and don’t mislead the user.