Silo Website Design

In the last tutorial you learned how to avoid theme bleeding in your website. Theme bleeding is a common occurrence for most websites.
Those of you reading this that own The Master Plan have already learned about these things but there are new developments that even Master Plan owners need to be aware of.
Since me and Russell Wright of ThemeZoom have introduced the concept of Latent Semantic Indexing (LSI) to the main stream we have come under attack by some saying that LSI is just a theory and that there is no hard evidence to support the fact that Google or any other search engine really use it.
On December 28th 2006 Google filed a new patent application titled "Detecting spam documents in a phrase based information retrieval system". Google engineer, Anna Lynn Patterson is the inventor or this patent. Here is a quote directly from the patent:

"An information retrieval system uses phrases to index, retrieve, organize and describe documents. Phrases are identified that predict the presence of other phrases in documents. Documents are the indexed according to their included phrases. A spam document is identified based on the number of related phrases included in a document."

What this is basically saying falls right in line with what I have been teaching you. This is very important so pay close attention...
Google has filed a patent for an algorithm that will index and rate the "relevance" of web pages to determine if there is also an occurrence of phrases related to the subject matter of a web page.
In other words if you intend to rank for the phrase golf clubs then you better discuss things related to golf clubs like:
Callaway, Wilson and Mizuno which are brands that LSI will associate with the word "golf clubs".
This latest Google patent puts us one step closer to confirming that LSI is in effect. We also know the algorithm is in effect because of the ranking power of writing articles with LSI in mind.
William Slawski of SEObyTheSea has written a very eye opening article aboutPhrase Based Information Retrieval and Spam. Do yourself a big favor and go ahead and read the entire article. This stuff is crucial to your understanding of what is happening behind the scenes that makes a strong case for what I am teaching here.
As you can see more and more SEO experts are starting to understand that Latent semantic indexing, “sparse matrix” and “co-occurrence” algorithms are here to stay.
With that said, writing good articles to include LSI based keywords related to your core topic are vital.
As a result of this algorithm it has become very hard to fool the search engines by placing haphazard content on your website. It has become necessary to actually know the subject matter within the niche subject areas that you intend to make money with.
This is not hard to do... It is quite easy to write good articles or have good article written. This subject is covered in The Master Plan and will also be covered deeply at University2020.
Google's LSI algorithm is able to sniff spammy content and lower it in the ranks. Say goodbye to keyword density analysis. Now it's all about theme density.
Theme density is how many related words appear in connection with the subject of a web page that is determined to be relevant by the search engines.
Theme density on a single web page is not enough. Your entire website needs to incorporate a linking structure that supports theme density. This most common way to assure the overall theme density of your entire website is to structure it using what is called a silo structure (click the link to see a previous lesson).
Here is a diagram of a very basic silo structure for a web site:

By organizing your LSI based website content into a silo structure you will automatically enhance both the theme of individual pages within the silo and the silo itself. This has been proven to be a powerful factor in beating 99% of the websites across most markets on the Internet.
In upcoming lessons I will show you that it is actually quite easy to dominate most markets.
As a living breathing example of siloing in effect look at this site. In the ultra competitive market of SEO this site has achieved a strong position 7 in Google for the term "seo tutorials". Not bad since SEO 20/20 is less than a year old at the time of this writing.
Another example of the effectiveness of this strategy can be summed up nicely from an unsolicited testimonial I received.

"Hi.

I took your advice on silos and applied it my site http://www.article-services.com

I had to completely restructure the site, but it went from invisible to having a few pages in the top 10, of which two have now reached No 1 for competitive keywords such as article services which provides 285,000,000 results on Google and mine is at the top!

This has exploded my writing business right into the stratosphere, so that I have gonne from virtally nothing to having more work that I can handle myself.
I now have to employ people!

Thanks Charles.

All through using a silo structure and preventing spiders from being distracted with links I don't want them to visit.

I don't mind you using this as a testimonial.

Peter
article-services.com"

Peter used the concept of web site silo design with LSI in mind as he learned inThe Master Plan. Here is a snapshot of his ranking in Google for the term "article services".